It began innocently enough.
I bought a book.
More specifically, I bought an ebook — an ebook for which I paid, but which REQUIRED me to sign up for an email list. Over the years that single acquisition that was meant to be a one-off purchase led me into a powerful sales-funnel vortex that threatened to pull me under.
After making the purchase of “the book” that was going to solve my problem, I received an email that told me about a problem I didn’t know I had.
I didn’t have an email list.
As I read through the electronic…
Tuesday, September 20, 1988, was — to all outward appearances — an ordinary, late summer day in Rio Communities, New Mexico. Situated thirty-five miles south of Albuquerque, the western edge of town abuts the Rio Grande River for which the city is named.
Tara Calico, a busy, ambitious, and athletic nineteen-year-old woman had just begun her sophomore year at the nearby University of New Mexico, Valencia Campus. She lived at 403 Brugg Drive with her mother and step-father, and that morning she was preparing to go on a 35-mile round-trip bike ride before an early afternoon tennis date.