Help! I’m caught in a Sales Funnel, and I can’t get out!
It began innocently enough.
I bought a book.
More specifically, I bought an ebook — an ebook for which I paid, but which REQUIRED me to sign up for an email list. Over the years that single acquisition that was meant to be a one-off purchase led me into a powerful sales-funnel vortex that threatened to pull me under.
“How to grow your email list!”
After making the purchase of “the book” that was going to solve my problem, I received an email that told me about a problem I didn’t know I had.
I didn’t have an email list.
As I read through the electronic missive, written in a folksy “Hi, I’m the best friend you never knew you had” tone, I learned that one of the things holding me back in life was my lack of an email list. This particular lack could lead to major life catastrophes including, but not limited to:
- My blog would not be read
- I wouldn’t be able to grow my business
- My livelihood could be snatched from me by a big unthinking tech company that didn’t care about me but only wanted to sell my data
The first item resonated. At the time I was writing a daily crochet blog, and while I had developed a…
